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The Essential Elements of a Successful SEO Strategy

By: Paul Clarke
Published: December 10, 2022

In today's highly competitive online marketplace, having a successful SEO strategy is essential for any business that wants to improve its visibility on search engines and attract more traffic and potential customers.

But what are the most important parts of an SEO strategy that works, and how can you make a clear plan that will help your website rank higher on search engines?

In this blog, I'll take you through the key steps I use to create a successful SEO strategy for my clients as an SEO consultant.

In it I break it down by task, including, identifying target keywords, creating compelling content, optimising on-page factors, building high-quality backlinks, and monitoring and tracking results.

By following these steps, you can develop a plan that will help to improve your website's ranking on search engines and attract more traffic and potential customers.

Naturally, I would encourage you to use an SEO professional to help implement the recommendations as some of them need a experienced pair of hands to get the best results.

Let's get started!

Identify target keywords:

Identifying the target keywords for the website or conducting keyword research is obviously important because it helps to focus the website's content and optimisation efforts on the terms and phrases that potential customers are using to search for products or services related to your business.

By understanding the keywords that are most relevant to your brand, it becomes possible to create content around topics that are important and to optimise the website's on-page factors in a way that will improve its ranking on search engines and most importantly, your audience.

The first place you'd imagine an SEO might start is by opening up their toolkit and letting the data work its magic, and while that does play a part, I actually have found that being able to have conversations with humans is a huge advantage.

Depending on the client, conversations can be held with many people related to the business, including the owners, stakeholders within the different departments, but, time and again, some of the most valuable discussions you can have are with the people who sell the products or services.

This is because people in the sales department speak with customers every day, know what's going on, and understand the issues they're experiencing. They also speak their language, which is a huge benefit when looking for seed keyword inspiration.

The reason why this is important is simply because sometime your customers search for your product with different keywords than you might be able to think of, so, by understanding the language they use is a real way of getting inside your customers head.

Other ways I have found to be invaluable are looking at reviews, blog comments, and similar user-generated content.

Finally, before you launch any keyword campaign, the most important source of keywords is likely to be those that your site is currently being found for.

If you have your site live, you should always have Google Search Console installed. This is a free Google tool that provides actual data directly from the search engine about how your website is being found and with what words and phrases. This is a gold mine of information that needs to be plucked prior to starting up any external keyword tool, which in the end will be third party data, unlike that in GSC.

By doing these simple things before carrying out your deeper keyword research gives you a distinct advantage and can help attract more traffic and potential customers to your website.

Create compelling content:

The next step is to create compelling and relevant content for the website that is optimised for the target keywords. This could include blog posts, articles, product descriptions, and other types of content that provide value to the website's visitors and help to improve its ranking on search engines.

Optimise on-page factors:

In addition to creating compelling content, it's also important to optimise the website's on-page factors, such as the title tags, meta descriptions, header tags, and content. These elements should be optimised for the target keywords in order to improve the website's ranking on search engines.

Build high-quality backlinks:

Another essential element of a successful SEO strategy is building high-quality backlinks from other websites. This means getting links from trustworthy and relevant websites, which can help search engines see the website as more authoritative and trustworthy.

Monitor and track results:

Finally, it's important to monitor and track the results of the SEO strategy in order to understand what is working and what is not. This can be done using tools like Google Analytics, which can provide data on the website's traffic, rankings, and other key metrics.

Overall, this blog gives you a framework for the most important parts of a good SEO strategy. By doing these things, you can make a clear plan for how to improve your website's ranking on search engines and get more visitors and potential customers.

In conclusion

having a successful SEO strategy is essential for any business that wants to improve its ranking on search engines and attract more traffic and potential customers.

By following the key steps outlined in this blog, including identifying target keywords, creating compelling content, optimising on-page factors, building high-quality backlinks, and monitoring and tracking results, it becomes possible to create a well-defined plan that will help to improve your website's ranking on search engines and achieve success with search engine optimisation.

Don't wait any longer - start implementing these essential elements of a successful SEO strategy today, and take your business to the next level or why not ask for a free video audit of your website?

Our audits are FREE and are personalised, manually audits delivered by video with unique insights into what an experienced SEO recommends for you to do to improve the visibility of your website and what gives you the best bang for your buck.

Enjoyed this read, there's more. If you're interested in what makes a good SEO consultant, you're in luck, I wrote an post about it and what you need to look out for if you're searching for one at the moment.

paul clarke is black and white boy seo
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