Running an ecommerce business means understanding the importance of online visibility. With so many competitors vying for the top spot in search engine results, having a solid ecommerce SEO strategy in place is crucial. Our agency specializes in providing comprehensive ecommerce SEO services to help boost your online visibility and increase sales.
Our team of experts has worked in the field for years and knows all of the latest best practises and strategies for ecommerce SEO. We offer comprehensive ecommerce SEO audits, keyword research, on-page optimization, link building, reporting, and analytics.
One of the first steps in our e-commerce SEO strategy is conducting thorough keyword research. This helps us identify the most relevant keywords for your business and target audience. These keywords will be used to optimize your website and content for better visibility in search engines.
After identifying the right keywords, we’ll develop a customized ecommerce SEO strategy that’s tailored to your business. This will include a mix of on-page optimization and link building techniques to improve your website’s overall authority and visibility.
Optimizing your category pages and product pages is an essential component of ecommerce SEO. These pages need to be properly optimized with the right keywords, meta tags, images, and other elements to improve their visibility in search engine results. But there is another more important element, search engine bots don’t buy products, humans do, and it’s easy to forget that and only optimise for google.
But if you want to get more sales, your pages need to appeal to the people who are ready with their credit cards out, looking for the right site to buy a product from, so taking care of the way the page looks and keeping the pages relevant to what people may want are all key factors that appeal to humans. Doing this well will assist your customer to purchase more products through your store, and keep coming back.
A well-structured ecommerce site is crucial for SEO success. Our team will review and analyze your site’s architecture to ensure that it’s optimized for search engines and easy for users to navigate. Not only does your website need to be found and indexed by the search engines, but also be appropriate for your audience to easily navigate through and find the products they want as effortlessly as possible.
On-page optimization is a crucial part of our ecommerce SEO strategy. We’ll ensure that your website’s content, meta tags, images, and more are fully optimised for search engines.
however, using meta data in the right way is SEO 101, which means that if you’re competing with an optimised page, it’s likely they are optimising in same way, so we have to think about how do we do more and tune the page even better than the competition.
This is when understanding on-page optimisation for e-commerce SEO comes into it’s own, as it’s different than how you would do it for a site that is not an e-comm site.
We use the best tools such as SEMrush, Ahrefs and many more in our processes to conduct extensive keyword research to identify the most relevant keywords for your business and target audience. This is essential to understand the product, but also the type of intent required for a search and also if they are potentially profitable for the site.
Our Keyword research goes beyond just looking at tools and making judgements about them, we also look at what google is currently rewarding in the top 20 results and forensically examine what are the common ranking factors and the things we need to do to improve on what is already there to get number one spot.
We’ll provide regular reports on the performance of your website and the progress of your ecommerce SEO campaign. This will help you understand how your site is performing and where improvements can be made.
Our ecommerce SEO services will help you increase visibility in search results, drive more organic traffic to your website, improve website authority, and ultimately increase online sales. Don’t let your competitors outrank you in search results.
Contact us today to learn more about how our e-commerce SEO services can help boost your online visibility and increase sales.
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