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Social Media Market Services That Rock.

Is Important Is Social Media To My Business?

Wow, where do you even begin? The best place I suppose is to mention that over the past year social Media marketing has become a mainstream ranking signal with the search engines. It is a trend that is not going to go away.

Not so long ago, platforms like Facebook and Twitter were the ones most people gravitate to, but that has changed considerably with Instagram and Snapchat becoming evermore dominant.

But Youtube, which is owned by Google is now the second most popular search engine on the planet, but it too can be classed as a social channel. Beyond that, there are so much more to keep on top of. It is so difficult to know how you are supposed to navigate around them never mind which to post to, when to post and what exactly do you say in your post?

What is clear for any enterprise, large or small, is that social signals are important – No… ESSENTIAL if they want to 1. Rank, 2. Build your brand. But with the number of platforms available, its a minefield, so you have to be strategic about it.

Nowadays, you can’t just post occasionally and randomly and hope that does the trick. You have to engage with others and get interaction, you also need to stand out from the crowd, your message has to be heard by the people who are most interested in your product or service, so it has to be targeted too.

You need to keep ahead of your competition, build your branding and to be successful in that, you also have to look as if your “Omnipresent”. All while doing your other jobs too!

I’m Only A Small Business, I can Ignore it, Right?

At this point, you may be thinking this is all irrelevant to me. I’m just a small local business, why do I need a social presence?

Well, for starters, your customers and prospects are on these social networks and you need to engage with them, otherwise, someone else will. But to explain a little more deeply I would like to cite a book called “The Tipping Point” for a second.

In it, the author Malcolm Gladwell uses all sorts of examples to demonstrate how thoughts, ideas and trends take on a life of their own, from small embryonic concepts and spread like viruses.

All the examples used in the book are examples of this. Take the popularity of Hush Puppy shoes during the 1990’s. Or, to the huge drop in crimes committed in New York City after 1990. They were all triggered by small, at the time insignificant actions.

These sparked Chain reactions and moved people to take extraordinary steps, hence the term “going viral”. The book explains… “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts”.

Working Smarter Not Harder.

Pareto’s Law, or as you might know it, the “80/20 Principle, is the natural phenomenon that in the vast majority of situations roughly 80 percent of the ‘work’ will be done by 20 percent of the participants. Or 80% of your revenue will be from 20% of your customers. My point being, it only takes a small number of tweets, posts, photos or videos to be posted and then shared by the right type of people, which could then go on and “move the needle” for your business.

The Secret To Being Social Media Marketing Experts

Much in the same way as we would carry out email and content marketing strategy we first talk to the client to agree the broad strokes of your message.

We also recommend integrating email and content package into one holistic branding exercise. Social marketing campaigns are about getting your central message and personality out to your core audience. Our team do this through discussing regularly with our client about the “message”, and what it is you what to transmit.

What is different in social marketing however, is that if done manually, it is an ongoing process which needs to be undertaken most days. In contrast to say every other week in the case of email marketing. It also can take up a lot of resources.

Black And White Boy social media service is made up of a team who are experienced at setting all the channels up necessary and the content strategy to make an effective branding footprint for your business.

We publish your content through syndicating it on autopilot to hundreds of social platforms creating significant reach for your message. As the customer, you can benefit from having further reach than your competitors. It markets your business outside of the normal boundaries of a web site. it also tells the search engines that you have a following and that people are talking about you.

We have found with our clients a whole raft of benefits result from this social approach. Typically customers see greater audience engagement, more traffic to their website and a boost in new client acquisition.