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What makes a good SEO consultant?

By: Paul Clarke
Published: September 4, 2022

You may have heard that SEO can help your business with its online marketing by getting more traffic to your website. But to achieve the desired ROI you need from using such a strategy you need someone who can do it well, that someone is often referred to as an SEO consultant, let's take a look at what make a good one?

If you didn't know already, SEO, or search engine optimisation, is the process of optimising your website to rank higher in search engine results pages (SERPs). This means that when potential customers search for keywords related to your business, your website will appear higher up on the list of results.

A good SEO consultant can help you achieve this.

Many factors go into SEO, from keyword research to optimising your website's design and content. As you might imagine, It can be a lot to take on, which is why many businesses choose to hire an SEO consultant.

But with so many consultants out there, how do you know who to trust?

below I have listed four qualities to consider when choosing a good SEO consultant for your SEO projects.

  1. A proven track record - When you're looking for an SEO consultant, be sure to ask for examples of their previous work. A good consultant will be able to show you case studies or testimonials from past clients that demonstrate their ability to deliver results.
  2. Understand your business needs and goals - Not all businesses are the same, so not all SEO strategies will be the same either. A good consultant will take the time to learn about your business goals and objectives before making any recommendations. This way, they can tailor their approach specifically to your needs.
  3. Keep up with the latest trends and developments - The world of SEO is always changing as Google rolls out new updates and algorithm changes. A good consultant will keep up with the latest trends and developments in the industry so they can adjust their strategy accordingly and make sure your website is always ahead of the curve.
  4. Transparent about their methods - A lot of businesses get burned by consultants who use shady or black hat techniques that end up getting penalised by Google. A good consultant will always be upfront and transparent about their methods so you know exactly what they're doing and why they're doing it.
  5. Be Creative with their solutions - Although SEO consultants should have an analytical understanding and use data to make decisions about the direction of a campaign, you don't want your SEO consultant to be doing the same as all the others and getting the same mediocre results. Instead, look for those consultants who have some creativity about them and can tackle problems with different creative solutions. This will give you the best opportunity to get the best Return on investment out of any given campaign.
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There are other things you might want to take into consideration, such as if they can work well with you team, have experience in your vertical and can explain things simply to you with out going into nerd mode.

But sometimes it can be as simple as your gut feeling. On many occasions the client has picked me purely on the fact that they like me and I am local to them, so if it feel right, that often is as any due diligence.

So, to wrap things up, If you're looking for an SEO consultant, be sure to look for these four qualities in your consultant.

A good consultant will have a proven track record and give you some examples of what they have achieved previously, understand your business goals and what your objectives are and what you want to achieve with SEO, and keep up with the latest trends and developments in SEO and to demonstrate what works, and be transparent about the methods they employ for your business and that they align with that of your business.

But don't ignore your gut feeling.

With the help of a good SEO consultant, you can achieve better search engine rankings and drive more traffic to your website. With the right person on your team, you can achieve real results that drive real business growth.

paul clarke is black and white boy seo
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