In the world of SEO, link-building is an essential ranking factor. Links are like votes: the more links you have pointing to your website, the higher it will rank in search engine results pages. That's why link building is such a powerful tool for businesses looking to improve their online visibility. But it's not quite as straightforward as that, as we'll explain below.
Backlinks are still considered one of the most important ranking factors for search engines, according to a study by Moz. (Source: https://moz.com/search-engine-ranking-factors)
Backlinks act like a boost to your content and help it rank better in search engine results pages than otherwise would be the case, so they can be the difference between your page ranking on the first page or being buried on the hundredth.
It can make a bigger difference if you're vying for a very competitive keyword and can only reach the bottom of page one. Having a powerful and relevant link can help get it into the top 3 positions.
In fact, According to a study by Backlinko, the number of backlinks is positively correlated with higher search engine rankings. (Source: https://backlinko.com/search-engine-ranking)
Of course, not all links are created equal. The quality of a link is determined by a variety of factors, including the site's PageRank, its relevance to your website, and the anchor text used in the link. That's why it's important to focus on high-quality rather than quantity of links.
Link building is the process of acquiring links from other websites to your own. This can be done through various means, such as guest blogging, directories, and social media.
Link building is a vital part of any SEO strategy, and when done correctly,
Acquiring backlinks for your site can be a time-consuming endeavour, but it's worth it. Not only will it improve your search engine rankings, but it will also increase traffic to your website and help you build relationships with other businesses in your industry. If you're not sure where to start, don't worry - we're here to help. In this blog post, we'll give you an overview of link building and how it can benefit your business.
There are several benefits to link building, including:
Ah, the 64,000 question, to which the answer is... It depends.
Yes, I know, a typical SEO answer, but it really does depend on a number of variables such as:
A study by Majestic found that the average number of referring domains per webpage is around 2. (Source: https://majestic.com/reports/site-explorer).
Despite that, it's really down to understanding what the landscape is for any given search query and then using the tools at your disposal and your experience to determine what is the appropriate number of links you need to acquire for any given page.
That being said, if your content is good enough and it deserves to receive links, then you'll likely be able to get them organically through other websites linking to your page referring to the information on it. That can be done through effective marketing of your article across the wider web using social media or emailing your list for example.
There is no one “best” backlinking strategy. However, there are a few things that you can do to improve your chances of getting links:
As you can see, link building is a powerful tool that can benefit any business looking to improve its online visibility and sales. If you're not already incorporating link-building into your SEO strategy, now is the time to start!
And if you don't know where to start, get in touch, and we can discuss the strategy that suits your brand the best.