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The Power of Linkbuilding

In the world of SEO, link-building is an essential ranking factor. Links are like votes: the more links you have pointing to your website, the higher it will rank in search engine results pages. That’s why link building is such a powerful tool for businesses looking to improve their online visibility. But it’s not quite as straightforward as that, as we’ll explain below.

Why are backlinks important for SEO?

Backlinks are still considered one of the most important ranking factors for search engines, according to a study by Moz. (Source:

Backlinks act like a boost to your content and help it rank better in search engine results pages than otherwise would be the case, so they can be the difference between your page ranking on the first page or being buried on the hundredth.

It can make a bigger difference if you’re vying for a very competitive keyword and can only reach the bottom of page one. Having a powerful and relevant link can help get it into the top 3 positions.

In fact, According to a study by Backlinko, the number of backlinks is positively correlated with higher search engine rankings. (Source:

Of course, not all links are created equal. The quality of a link is determined by a variety of factors, including the site’s PageRank, its relevance to your website, and the anchor text used in the link. That’s why it’s important to focus on high-quality rather than quantity of links.

So, what is link building?

Link building is the process of acquiring links from other websites to your own. This can be done through various means, such as guest blogging, directories, and social media.

Link building is a vital part of any SEO strategy, and when done correctly,

Acquiring backlinks for your site can be a time-consuming endeavour, but it’s worth it. Not only will it improve your search engine rankings, but it will also increase traffic to your website and help you build relationships with other businesses in your industry. If you’re not sure where to start, don’t worry – we’re here to help. In this blog post, we’ll give you an overview of link building and how it can benefit your business.

How Do Links Benefit My Business?

There are several benefits to link building, including:

  • Improving search engine rankings: As we mentioned before, links are like votes. The more links you have pointing to your website, the higher your website will rank in search engine results pages. This means that more people will be able to find your website when they’re searching for keywords related to your business.
  • Increasing traffic: Link building will not only improve your visibility in search engines, but it will also increase traffic to your website. When other websites link to yours, their audiences will be exposed to your brand and what you have to offer. This can lead to new customers and sales for your business.
  • Building relationships: Link building is also a great way to build relationships with other businesses in your industry or niche. When you reach out to other websites and ask for a link, you’re opening up a line of communication that can be beneficial for both parties involved. You might even forge partnerships or make connections that would otherwise be impossible.

How Many Do I Need To Improve My Rankings

Ah, the 64,000 question, to which the answer is… It depends.

Yes, I know, a typical SEO answer, but it really does depend on a number of variables such as:

  • Competition
  • Vertical/industry
  • The Quality of the link itself

A study by Majestic found that the average number of referring domains per webpage is around 2. (Source:

Despite that, it’s really down to understanding what the landscape is for any given search query and then using the tools at your disposal and your experience to determine what is the appropriate number of links you need to acquire for any given page.

That being said, if your content is good enough and it deserves to receive links, then you’ll likely be able to get them organically through other websites linking to your page referring to the information on it. That can be done through effective marketing of your article across the wider web using social media or emailing your list for example.

What is the best strategy?

There is no one “best” backlinking strategy. However, there are a few things that you can do to improve your chances of getting links:

  1. Produce high-quality content that people will want to link to.
  2. Get involved in the online community and participate in discussions related to your niche.
  3. Reach out to bloggers and other website owners and ask them to link to your content.
  4. Use social media platforms to share your content with a wider audience.

As you can see, link building is a powerful tool that can benefit any business looking to improve its online visibility and sales. If you’re not already incorporating link-building into your SEO strategy, now is the time to start!

And if you don’t know where to start, get in touch, and we can discuss the strategy that suits your brand the best.


  1. What is link building and why is it important for SEO?
    • Answer: Link building is like making friends with other websites, so they tell people to come and visit your website too. This helps more people find your website when they search for things that you have on your website.
  2. How do backlinks improve search engine rankings?
    • Answer: Backlinks are like A+ sign for your website, it makes it go up higher in the list of websites when people search for things related to your website.
  3. What are some effective strategies for link-building?
    • Answer: Some good ways to make good connections and friends with other website owners are by writing nice things about them on your website, making cool things that people will want to share, and talking to other websites that are like yours.
  4. How do I know if a link is high-quality or not?
    • Answer: A high-quality link is a link from a website that is really good and important, it’s like a friend who is really famous and respected.
  5. How many links do I need to improve my search engine rankings?
    • Answer: It depends on how many other websites are talking about the same thing as you, but it’s always better to have a few good friends who talk about you a lot, rather than lots of friends who don’t talk about you much.

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