Paul Clarke is a freelance SEO consultant based in Newcastle. Over the 15+ years he has been delivering SEO for clients, Clarke, together with his team, has successfully developed a robust, data-driven SEO process that has been proven to deliver consistent, tangible results for businesses.
So if you’re an ambitious business that wants to
Then I can help you achieve them.
I love working with businesses and entrepreneurs to help them improve their organic search presence. There is nothing more rewarding than to see how your work can positively affect a client’s business and bring tangible benefits in the form of traffic, enquiries, and additional revenue.
My objective is simple: to provide value to clients.
But what does that mean in reality?
With search engine optimisation, the only way to do that is to rank your site on page 1 of Google for as many valuable keywords as possible and to generate more enquiries and sales that lead to more revenue for your business.
As a search expert with more than 15 years of experience, I have been able to consistently rank businesses highly on the SERPs (search engine ranking pages).
Those businesses are from all types of different industries and verticals, and I am sure I can do the same for you.
During my online marketing career, I have developed my skills and processes to deal with the challenges Google throws our way and its ever-changing algorithm.
Over that time, there have been a lot of changes, and we have come to understand and appreciate the nuances of the main search engines and their objectives.
As a result, I’ve developed the ability to make search engines a much more predictable and effective marketing channel that is both sustainable and future-proof.
What you get with me is a student of search, one who is passionate about what they do, and, as a result, goes beyond what an ordinary freelancer might offer.
Through years of testing, active participation in masterminds, and receiving mentorship from some of the best in the business, I have developed my own proprietary processes, which I have refined over time.
Four main components enable me to get the best search engine results for customers. They are:
Google doesn’t tell you how to rank at the top; it’s not in their interest to do so. Therefore, the way to get repeatable results for clients is based on the private testing I carry out.
In the same way, you wouldn’t expect a drug company to dispense a pill that they haven’t trialled extensively to see if it’s effective. You shouldn’t put your site at risk by making assumptions and not testing your hypotheses independently to see if a technique works on private test sites before adding them to a client’s live site.
Testing is what differentiates my services from those of other so-called “SEO experts.” A lot of companies often blindly implement things, not knowing if they work.
When that happens, in effect, they are using your site as a testing ground for techniques they may have read about in a blog post or seen on a YouTube video, potentially putting your digital asset at risk.
I’m so confident in my abilities that I’m prepared to put my reputation on the line to show we have what it takes to improve your search engine performance.
If your organic search engine ranking does not improve within 90 days, I will give you a full refund. No questions asked.
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We are a very process-driven company, so when we get a new client, we go through an onboarding process to make sure everyone is on the same page, and we can help set expectations.
Coming from a development background, I understand the complexities of website development and how much time and effort it takes. Therefore, when checking web pages and sites by hand, I know what to look for and usually find the same things that are wrong with sites that don’t do well. Typically, they can be put into three categories:
I have developed a robust system for on-page optimisations before publishing, including proper keyword research and correct metadata, for example. My in-house processes have been fine-tuned over the years and are robust, thorough, and mostly manual, not least with content creation, and are run through by at least two people, normally by an experienced editor and then by me.
My process also includes a thorough manual website audit during the first month, so we can identify toxic backlinks pointing to your site that might cause difficulties later on.
These two factors, along with my extensive knowledge, are often enough to improve your overall search rankings.
As previously mentioned, my main objective is to always look at ways to increase your organic traffic and conversions for your website and position you at the top of the first page, which is essential to generating more leads and sales for your business.
Depending on what I find in the audits and how competitive your industry is, the amount of work needed to get the results your business needs determines the type of package we offer. However, we are honest about our prices and think they are fair.
SEO for small companies is often less expensive than most people expect, and in most cases, once you’ve implemented it on your website, you’ll understand its power, how cost-effective it is, and how it is an efficient way to generate leads and grow sales in your business.
As an SEO expert who has worked in the area for a long time, I have a strong connection to it. This gives me a clear advantage when it comes to explaining the many complexities and best practises of ranking for local businesses.
Beyond that, I like to think that my technical knowledge and the way I put together a campaign give my clients an unfair advantage when implementing digital marketing strategies.
When I first started out, I worked exclusively with smaller businesses in Newcastle upon Tyne, and to this day, we’re proud to say we still work with many of them. Several of them have grown into even bigger businesses than they were before we started working together.
Developing a robust set of principles and internal processes has allowed me to partner with larger organisations to organically grow my capability and help ever-larger businesses in the region design and deploy their search strategies.
It gives me enormous pride to know that my business as an SEO consultant has grown because companies large and small tend to stay loyal and form long-term partnerships, to the point that I have invested in some. After all, we work so well together and they don’t want to lose the growth they have become accustomed to.
Our philosophy is to create partnerships we can build with clients as a result of value-added activities that mutually benefit each other.
Based on this philosophy, you can be sure that we can help you build and grow your online presence, which will help your business grow.
I started helping local companies rank highly on search engines over 10 years ago. Over that time, I have worked in many different sectors. So, no matter what area of business you work in, whether you’re a dentist, a lawyer, a contractor, or anything else, we can always provide you with the tools your business needs to move it onto a growth trajectory.
I’m a firm believer in openness, so each of my clients gets a detailed and informative report every month.
Rest assured, I have your best interests in mind when working with you, and I will not only provide you with the data and statistics necessary to keep you abreast of the work we’re doing but also avoid using technical jargon.
I offer a boutique service at a reasonable price. I want to help as many small business owners as possible succeed online, and I won’t stop until your business is thriving and getting hundreds of questions every day.
As part of their job, a good consultant will do things like analyse their competitors, do an audit of the search engine, and gather information about the content and keywords. But a consultant’s most important job is to help you optimise your website so that Google will rank it higher.
In addition, if you’re a service area business, targeting your local towns and cities is often one of the key deliverables and will also be included as part of the deliverables.
This is based on what you want to accomplish. For example, if you run a waste removal company and wish to be listed first for “waste collection + city,” it would be less expensive than ranking first for “insurance firm + city.”
Some search professionals charge for a one-time consultation, which is usually best for small businesses with limited resources.
It all depends on your budget and the breadth of the campaign. Both ways will help you increase your organic traffic, so it’s up to you to decide which one you want to use. We suggest you always choose the latter since it is more boutique and tailored to your business needs.
Yes. Although we operate out of the northeast, you don’t have to be local to work with us, we service clients all throughout the UK, Europe, and the United States.
Link building is the practise of obtaining backlinks to your website. A backlink is a reference to your site on a third-party website, and it’s frequently known as a vote for yours from another website. Backlinks feature heavily in Google’s algorithm and were the most notable differentiator between Google and other search engines when they launched back in 1998. Backlinks have been one of the most important off-page ranking signals available since.
With backlinks, always be mindful that quality trumps quantity, and it’s very easy to think you’re getting a great link from another site if you run it through one of the many SEO tools that show metrics but can be easily manipulated, so if you’re doing it yourself and have no experience, be careful about what you’re acquiring.
Like a lot of things related to SEO, it’s simple but not easy. The methods for determining how Google ranks pages are straightforward once you know how the algorithm works. Figuring out how to apply it might be difficult, and then tracking the regular changes means that it is a full-time occupation, which is why I offer expert SEO consulting since there’s so much to include within it.
As an example, we provide web design and development as part of our service, and that skill set comes in handy when you have to add assets to a site or when you have to carry out some remedial work to comply with some aspect of technical SEO, which is more about architecture, code, and server setup.
If you own a local company and are searching for a local SEO service specialist, there’s a good chance you’ve been wondering how to take the next step.
You can get in touch with me, and I can assist you by providing an objective point of view on what you need to do when choosing an SEO expert.
The theory of how SEO works is quite easy to comprehend when you look at the overarching principles.
SEO can be split into 3 categories: on-page, off-page, and technical SEO
On-page optimisation is all about tweaking and optimising your website to increase its exposure. Off-page activities, like building links, are things you do outside of your website to make it more visible.
Technical SEO on the other hand, is about the architecture and structure of the website, the code and making it easy for users to use, as well as Google bot to crawl the site
SEO is a very competitive field that requires a lot of knowledge to deal with problems like Google’s algorithm changes and staying relevant. It includes marketing and communication experts, copywriters, front-end developers, and many other specialists who can help you regain market value by taking control and beating out your competitors.
Here’s a list of six simple actions for locating an SEO consultant.
5 easy steps to hiring someone for SEO
The typical SEO consultant salary in the United Kingdom is £34,908 per year (at the time of writing). Starting salaries for recruits are £27,500 per year, while most experienced professionals earn up to £45,000 per year and beyond. The reality is that as SEO becomes more in demand, market forces will drive this higher.
Ultimately, it’s not how much an individual makes that’s important; it’s more about the value they can bring to you and your business over time.
Over the years, I’ve learned that clients are usually willing to pay the rate as long as they get what they want and good service, and their objectives align with their consultants.
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