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10 Reasons Why You Need an SEO Consultant for Your Business

By: Paul Clarke
Published: December 11, 2022

As a business owner, it’s probably not lost on you exactly how important search engine optimisation (SEO) is in the digital world we live in today. And hiring an SEO consultant could be one of the smartest moves you can make to improve your website’s search engine rankings and boost its organic traffic.

But why would you want to hire an SEO consultant in the first place when you probably have a perfectly good marketer working in your company right now who is perfectly capable of doing the job?

Think again…

Overall, marketing people are great at doing general marketing tasks, but in my experience, they are not specialists in a specific field, especially SEO. If you talk to them about SEO, they may think they know what it is, but they don’t know it well enough and, crucially, how to do it in order to rank a site.

Put it like this: getting your marketing person to do SEO for your site versus hiring an experienced SEO professional is like trying to fix a tricky electrical issue at home versus hiring a qualified electrician.

You might have some general knowledge about electricity and how it works, but attempting to fix a complex electrical issue in your home without the proper training and expertise could result in dangerous situations and costly mistakes. You’ll probably think twice about doing it.

Similarly, implementing an SEO strategy without the proper training and expertise could result in ineffective techniques, lost opportunities, and a wasted budget.

And, with a business asset such as your website, would you really want to let a rookie loose with it without knowing what they’re doing? Maybe not.

The fact of the matter is that most large businesses will hire a specialist SEO consultant to provide expert direction and implementation of their website and how to optimise it.

So, now that we’ve cleared that up, let’s move on to the top ten reasons why you should hire an SEO Consultant.

Below, I have 10 reasons why you should consider hiring an SEO consultant for your business and highlight some of the things they would do that a general marketing person may not be able to accomplish.

As an added bonus, we’ll also talk about the possible benefits and return on investment (ROI) of hiring an SEO consultant.

  1. An SEO consultant has experience ranking sites and can help improve your website’s search engine rankings much more quickly, leading to more organic traffic and potential customers faster than it would take with someone less experienced.
  2. An SEO consultant can help identify and fix technical issues on your website that may be hindering your search engine performance.
  3. An SEO consultant can provide expert advice and guidance on the latest SEO best practices and trends. Algorithms are constantly changing; keeping on top of these is essential to your site’s performance.
  4. An SEO consultant can help you create and implement a tailored SEO strategy that aligns with your business goals and target audience. when we talk about semantic SEO and topical relevance which are potent techniques that send the search engines the correct signals, this is a crucial skill set that a consultant can offer.
  5. An SEO consultant can conduct effective keyword research to identify the most effective keywords to target in your content and metadata. This aspect alone, even though quite a basic skill has changed and many marketers don’t appreciate semantic SEO and how it differs from keyword research from 2-3 years ago.
  6. An SEO consultant can help you optimise your website’s content and metadata to improve its relevance and appeal to both search engines and users. A key differentiator with a good SEO consultant is that they don’t “chase the algorithm” in isolation and also consider the audience and the people who are going to visit the site.
  7. An SEO consultant can provide ongoing support and monitoring of your website’s performance to ensure that your search engine rankings remain strong.
  8. An SEO consultant can help you measure and analyze the effectiveness of your SEO efforts, allowing you to make data-driven decisions and adjust your strategy as needed.
  9. An SEO consultant can help you stay up-to-date with the latest algorithm updates and changes from major search engines, such as Google.
  10. An SEO consultant can provide valuable insights and recommendations on how to improve your overall online presence and visibility, which can lead to increased brand awareness and credibility.

Let’s not forget that the reason you would do SEO for your business is ultimately to generate more visibility online to attract more customers.

Therefore, the potential ROI of hiring an SEO consultant can help your business generate more organic traffic and potential customers, leading to increased revenue and a strong return on your investment. Additionally, a well-executed SEO strategy can improve your overall online presence and visibility, helping to build your brand and establish credibility with your target audience.

Before you go…

Getting the right SEO consultant is just the first step; you also need a world-beating strategy to beat your competition and give Google those all-important signals. Read my next article to learn more about the best strategies to use on your website.

The best SEO Strategies To Use On Your Website

paul clarke is black and white boy seo
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