Results Driven Digital Marketing Consultant

Is your website generating sales or leads? Most businesses have it all wrong when it comes to digital marketing, the majority obsess about how it looks, pretty pictures and page views when they should be focusing on SALES, LEADS and PROFIT.

It’s Time For Results.

paul clarke black and white boyWhen we started in the 1990’s the internet was still in it’s infancy and back then, some even wondered if it would ever take off, with hindsight that seems stupid now doesn’t it?

But we persisited and as a result became pioneers in a sense. Since then we have developed both our skills and expertise and along the way we have helped generate huge revenues and managed millions of pounds worth of ad spend for our clients. With a pedigree like that Black And White Boy can be considered genuine experts in their field.

We have worked with all sizes of organisations, from small local businesses to large high street chains and multi-million pound maufacturers and distributors.

Imitation is the sincerest form of flattery

We understand that sometimes it’s hard to be innovative, but as we closely monitor what’s happening in the search engines and the latest trends across many verticals, we can understand what works and can track the most successful online businesses. By understanding exactly how they operate, their business model and what they do to make themselves successful… We then test and replicate that for our customers.

As an enterprise looking to improve your online performance, you can reap the benefits of our insights and experience to get the results your company deserve.

Think Like An Investor

We ask our customers to think of their online assets from an investors point of view. Other agencies may concentrate their customers attention on things looking “just right”. Yet Black And White Boy spend their time generating what we consider being more important KPI’s for your business such as sales leads, revenue generation and profit growth.

We also understand our clients need talented, online marketing. But they also want those leading edge skills and disciplines to have an end result. We believe that if a business is to invest in us to be the guardians of their digital marketing assets, we should together draw up a “Success Road map”. This helps lead to a positive return on the investment, not just a black hole down which money disappears. That is why anything we do for our clients is measurable. We provide regular statistical information about what we spend and where we spend it. The customer can then measure that against their own benchmarks & KPI’s.

  • Website Design/Redesign to optimise Lead Generation and Sales
  • Local SEO.
  • Search engine optimisation national and international.
  • Facebook Marketing and Social.
  • Email Marketing and content marketing.
  • Reputation management.
  • Pay per click advertising.
  • Online lead generation.

We are obsessed and absorbed with all things online and we keep up to date with the ever-changing online world. We do this as it is our job to do so. But also believe our clients should expect to be kept at the leading edge of online marketing too.

Pretty Pictures Or More Revenue?

Black and White Boy are innovative whilst at the same time been grounded in the real-life business world. Our focus is to deliver practical solutions with benefits attached (ROI) for our clients. We deliver not just fancy websites and pretty reports. But use our vast knowledge bank to use best practice to deliver solutions for your business. Our most productive partnerships are those where we help customers exceed expectations. Together we generate greater revenue, more online profit within their market sector.

The key difference in our business is that we are completely customer focused. We are driven by finding solutions that are tailored for and will work for you. As experienced business people, we have a solid understanding of commerce, including online models. As consultants, we will do our utmost to understand, apply and deliver your vision. Though we may chip in with some suggestions from our own experience from time to time.

We Get it…

We don’t admit to being the biggest digital agency. But we could be one of the few digital consultancies to understand you and your business. Firstly, we understand how Return On Investment works in the real world, something that is often overlooked by our competitors. Then, we are more consultative, which means that we ask questions and listen to your answers. Finally, and perhaps most importantly, we perform for your business and have your interests at heart. That is the only way we know how to measure the reputation of our own business.