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SEO Newcastle Experts: Enhance Your Online Presence with Advanced SEO Solutions in Newcastle

A Leading SEO Company Based In Newcastle

SEO can be the difference between your business’s success or failure; it could mean massive growth or a penalty that prevents your website from being found on Google.

It’s, therefore, critical for your business to avoid the pitfalls of wasted budgets, missed opportunities, and disappointing results, which are the results of overhyped expectations sold to you by others.

As a leading Newcastle SEO company based in the region, we follow best practices and proven methods that have been shown to work for our clients consistently over the long term, not just “flash in the pan” short-term results.

There’s a saying that goes something like this,

“When’s the best time to plant a tree? 100 years ago. When’s the second best time to plant a tree? Now!”

So, don’t think that not investing in SEO all those years ago means that the benefits are long gone, Brands are discovering SEO every day and applying it to grow their profits and revenues.

And while it’s true that the brands who invested back in the day may be ahead of you now, that doesn’t mean they’re out of site and can’t be caught and surpassed.

With Black And White Boy SEO, clients reap the benefits of growing their brand daily using our evergreen SEO services and have been responsible for:

  • Growing their brand,
  • Getting it in front of an ever-growing audience,
  • Increasing revenue,
  • Protecting their future,
  • Building their digital properties into valuable assets for long-term growth.

Working closely with you means that together,

  • We’ll set out the goals and objectives that are important to you.
  • Fully committed to your vision
  • A clear pathway to your success
  • Be fully accountable and transparent.
  • Provide honest feedback and updates on campaigns
  • Taking the journey together.
  • A trusted partner that can become part of your team

The goal is to have a sustainable growth trajectory that results in being found for more relevant search terms, ranking higher, and increasing traffic, leads, and sales.

If you are genuine about your brand growth, then it’s essential that you do it online and for that to happen, you need help from a leading Newcastle SEO marketing agency that is professional, reliable and can drive meaningful growth and add value to your business.


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SEO Gets Better Search Engine Results

If you’ve found this page by Googling the words SEO Newcastle or something similar; then you’ll be familiar with how search engine optimisation works. Using best practices and applying SEO correctly can help transform your business by improving the visibility of your website with higher rankings on search engines.

It’s a simple concept; the higher the ranking and the more phrases you’re found for, the more likely people are to start engaging with your brand online and starting a conversation, which will lead to a value exchange and a commercial relationship.

On a basic level, optimising a website for search engines comes down to two things: content and backlinks from other websites, otherwise known as “on-page optimisation” and “off-page optimisation”.

But there is another factor that has become increasingly important for ranking, technical SEO. When added to the above, they form the trinity of SEO:

  • On-page Optimisation
  • Off-page Optimisation
  • Technical SEO.

Technical SEO is the process of enhancing a website’s performance by understanding and implementing the technical aspects of a site.

Search engines typically reward those sites that provide the best user experience for the visitor. But there is another dimension, making it easier for search engine bots to “crawl” and “index” your site. 

A large part of technical SEO is hidden from view and buried within the code of a website, Getting your technical game in order as part of your broader SEO strategy can often be rewarded through higher rankings for more search terms, assuming all other things are equal.

Specific things which fall under the technical SEO umbrella are:

  • JavaScript code compression to decrease load times.
  • server-side rendering to pre-render web pages through markup languages,
  • Website’s architecture and the structure of your website.
  • optimisation of the code and files to ensure that Core Web Vitals is contributing to a good user experience.
  • How is the code formatted so Google can crawl and index your pages?
  • Using a faster server to host the site for quicker load times.

On-page and off-page optimisations are still of paramount importance. Still, a technically sound website ensures the user gets the best experience possible, giving it an added advantage. So when searching for a related query, your highly optimised site will have a greater chance of appearing for relevant terms than other sites that are not as optimised as yours.



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SEO Services To Help Outrank The Competition

Whether you’ve carried out the work yourself or hired a so-called SEO specialist to do the job, many have tried SEO and not received the results they wanted.

SEO is ever-changing, and many people struggle to keep on top of it because it is complex and has lots of moving parts. It can be challenging to keep up with how Google and other search engines behave in light of the dynamic nature of the technology, how fast it changes, and to understand AI and machine learning and the impact that has on search and semantic SEO.

It’s important, therefore, to find a quality SEO partner with a history of delivering excellent results and who can use SEO as an effective marketing tool to achieve predictable results that align with the goals of your business.

If you have not experienced the best results from SEO, or don’t know where to start, the best advice I can give is to talk to someone with the experience and know-how to help you out.

You book a free call to have a chat first, just so we can understand the challenges you have and what you want to achieve with your SEO. Then, if you want to know more, we can carry out an audit to identify what, if anything, has gone wrong, what are the quick wins and how to proceed, and to develop an action plan to take to get the best value for you. Then we can develop a broader digital strategy focused on how best to go forward based on your objectives and what we need to do to improve how Google sees your site.

Google’s stated mission is to “organise the world’s information and make it universally accessible and useful.”. So at its most basic level, Google wants the user to have the best possible experience and be able to quickly and easily find the answers to their questions and the content that provides solutions to their problems. It’s up to you, as an industry expert, to provide that content better than your online competition.

Therefore, our approach is to work closely with you and your team to create a tailored digital marketing campaign that works for your business and will resonate with your audience and search engines alike.

We pride ourselves on our team’s knowledge and expertise within the industry and on understanding the commercial outcomes you, as a business owner, also need.



Future Proof Your SEO For Tomorrow's Web

The Google algorithm is always evolving and updating. As SEO Newcastle experts, we must keep adapting our strategies to keep up with the changes. The problem is that Google rarely informs us of updates. That is why we test rigorously to ensure that we are doing everything possible for your website’s rankings to improve and that the signals that we give the search engines are still the ones they value most.

You might be thinking, why should I worry about this? It’s only our website, and we don’t get much business through it. The answer is quite simple; There has been a fundamental shift in how society uses the internet. The pandemic has changed our relationship with it and made it even more essential than before 2020. As a result, more people are doing more things online, such as online shopping, searching for new suppliers, starting new businesses, etc.

Studies show that over 90% of purchasing decisions now start with a web search, mostly on Google, so your business must adapt to the new way of working and take advantage of this fundamental change in society. If you don’t, you know your competitors will.

The search engines are also trying to improve their quality, including preventing people from trying to game their system, finding loopholes and getting an unfair advantage.

Naturally, they want to stamp out those low-quality websites from appearing at the top of search results and the bad user experience. Google continues to allocate many resources to keep a lid on these shady practices by adapting its algorithm to filter out those nefarious practices, so these sites don’t get the rankings they once did.

Sometimes inexperienced marketers innocently fall victim to this and become part of the collateral damage that affects bonafide sites, perhaps like yours, trying to do things the right way and doing their best for their business. All too often, they find themselves in the crossfire.

It can be a stressful situation, not only for the business but also for the person working on the site. The most important thing is not to react to what has happened but to recognise it for what it is.

The option here is to sit on your hands, understand the problem, and ride it out until the next update.

As a business owner, you need to make the right choice for marketing your business online to get the best return on investment possible and have an experienced hand on the digital marketing tiller.

It’s a question of risk.

Would you want to leave your SEO in the hands of someone who doesn’t change with the times, who doesn’t test regularly, and who doesn’t network with some of the best SEOs on the planet? Or, instead, would you be more comfortable leaving it under the management of someone who does all of those things and has a track record of delivering outstanding marketing results?

Being an SEO specialist is a full-time job. We know how to keep up with what is and isn’t allowed and work around the ever-changing algorithmic landscape, including experimenting and testing on our network, to ensure that at Black and White Boy SEO, we are at the forefront of what works and not put our clients at risk of applying bad or out-of-date SEO techniques.



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How Does SEO Work For Your Business

Black And White Boy SEO is a Newcastle-based digital marketing consultant. My expertise lies in search engine optimisation (SEO). I understand the Google algorithm, and we know that it changes daily. So on that basis, I am constantly asking how to get the best results for clients and testing to see if what worked yesterday still works today?

So, unlike other agencies or consultants who take risks with client sites and make assumptions about what works and what doesn’t, I study the algorithm through a testing regime to prove a hypothesis and test it before employing it on live client sites.

If you are not ranking as high as you would like, my process is to conduct an SEO audit of your site. The data will show any issues and why you might be ranking below your competitors. I then develop a personalised strategy to ensure that you move past them and for more query searches.

The Google algorithm is not perfect, and neither are any other search engine algorithms. After all, it’s a machine making lots of calculations.

However, an established website that has gained plenty of authority and trust organically can still be hit with a penalty if one minor thing is done incorrectly. Therefore, it is important to walk the tightrope of what is acceptable to Google and what will get you better results while providing the value you need in your content to position you as an expert.

At Black And White Boy SEO, I am a search engine optimisation (SEO) Expert. I understand the Google algorithm and know how to uncover
It’s a ranking secret.

I also make a personal pledge to go beyond the traditional steps of other seo companies by carrying out our independent seo testing so we are fully up to date with the changes Google makes to its search engine algorithm. It directly benefits my SEO clients, as we have tested our strategy’s processes and effectiveness in the background before taking them “live” on your sites.



Receive your personalised report covering all aspects of your digital marketing performance based on your answers.

The scorecard comprises of 20 quick fire Yes/No type questions where you'll receive your exclusive report once completed, it only takes 2 minutes and it's FREE.
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92% Of Business Owners Who Took A Scorecard Said It Gave Insights About How They Could Fix Their Online Presence

It can be a complicated task to create and implement a successful SEO strategy, but you don’t have to do it alone.
I offer excellent SEO Newcastle services to businesses in Newcastle upon Tyne and the surrounding areas.

I am ready and waiting to help you fix your online woes so that you get your website on the front page of Google, if not the top, for important industry terms.

Get in touch to learn more about what I can do for you and your website.
I am ready and waiting to help.

I have a track record of ranking highly in Google and search engines, so more potential customers can find you for a broader range of keywords and search queries.

If you’re interested in learning more about what I can do for your website, get in touch today. I am standing by to help.



What To See In Newcastle

  • The Angel of the North is a well-known monument in Gateshead, close to Newcastle. The steel sculpture stands 20 metres tall and is a prominent feature which can be seen as you travel on the A1 northbound on the approach to Newcastle/Gateshead. It is a depiction of the human form that Antony Gormley created and finished in 1998.
  • Newcastle Castle is a historic stronghold in the city centre. It was established in the 12th century and has since served as a prison, a royal palace, and a military fortress. Today, it serves as a museum, offering tours and exhibits about the castle’s rich past.
  • Newcastle’s Tyne Bridge is a famous landmark. It crosses the Tyne and links Newcastle and Gateshead. It was built in 1928 and is a Grade II listed building. It provides breathtaking views of the city and is a favourite photo location.
  • Newcastle United Football Club’s home stadium is St. James’ Park. It has a capacity of 52,000 people and is often referred to as the cathedral on the hill, due to its presence on the skyline when approaching the city. It provides stadium tours, including access to the dressing rooms and the players’ tunnel.
  • The Quayside is a prominent region along the Tyne River. It houses several restaurants, pubs, and stores. It also has fantastic views of the river and the city. It is a popular destination for both locals and visitors.
  • The Baltic Centre for Contemporary Art is housed in the former Baltic Flour Mill. It focuses on modern art and hosts several exhibits and activities throughout the year. It provides an excellent opportunity to view some of the region’s best modern art.
  • The Great North Museum is a museum on the Newcastle University campus. It is devoted to natural history and features exhibits such as fossils, minerals, and animals. It is an excellent venue for visitors of all ages to learn about the natural world.
  • The Metrocentre in Gateshead is a huge shopping mall. It is one of Europe’s largest malls, with a diverse range of shops, restaurants, and entertainment opportunities. It is a popular shopping destination that is conveniently accessible via public transit.
  • Jesmond Dene Park is a lovely public park in Newcastle’s Jesmond neighbourhood. It has several walking trails, gardens, and a playground for kids. It’s a popular site for folks to go for a walk or have a picnic.
  • The Stephenson Railway Museum, located in Darlington, is a museum dedicated to the history of railways. It is named after George Stephenson, who was one of the pioneers of the industrial revolution and widely regarded as the father of the railways.





Black and White Boy are innovative whilst at the same time been grounded in the real-life business world. Our focus is to deliver practical solutions with benefits attached (ROI) for our clients. We deliver not just fancy websites and pretty reports, but use our vast knowledge bank and best practice to deliver real solutions for your business.

Our most productive partnerships are those where we help customers exceed expectations. Together we generate greater revenue, more online profit within their market sector.
How Do You Get On Top Of Google
Getting to the top of Google is the aim of pretty much all SEO experts - but unfortunately, there is no single answer. The one thing we’d advise is that you focus on your brand instead of your ranking. Building an online presence and proving that your brand is a trusted authority in the industry is key to ranking - for example, responding to queGetting to the top of Google is the aim of every SEO expert - but unfortunately, there is no single answer on how to do it as there are so many variables at play. We'd always advise that you focus on your brand instead of your ranking, which will provide you with better results in the long term. Building a strong online presence and demonstrating that your brand is a reputable authority in the sector is important for Google rankings. You may use your website to provide educational information, or you can engage in debates on social networks such as LinkedIn to establish yourself as an industry expert. You can even produce videos, publish white papers, write a book, and be a part of the broader market. Studies show that people, on average, need 7 touches with your brand before they are comfortable enough to engage, so brand positioning in this way is key to your overall success if you want more people to hunt your website out and where you can nurture a deeper relationship with them. Concentrating efforts on your brand's positioning might help you gain more high-quality backlinks, boost your ranking and authority, and improve your business prospects.stions on Quora or participating in discussions on LinkedIn can get your business seen in the industry. Most companies have Facebook Instagram Twitter profiles but you can take things further by participating in industry-specific conversations and communities, as well as being a part of the broader market. This is so that people in these communities come across your profile and follow it back to your home page. Focusing your efforts on your brand will increase the chance of gaining quality backlinks to your site, essentially improving your ranking and authority.
Isn't SEO Dead?
No, SEO is not dead. It's just constantly evolving. In the 10 plus years I have been in SEO, I have learned that Google will keep changing its algorithms and ranking factors, often at eyewatering frequency. SEO will continue to exist as long as search engines do. But SEO is an ever-changing industry, and it is important we keep up with the latest changes to be successful. Unfortunately, you can never tell if they do until it's too late. Tactics which work now do not mean they always will be as effective or work at all in the future. As an SEO, you must understand this. To be successful, you need to be comfortable with change and test things out for yourself. Search engine algorithms are changing quicker than ever before due to the heavy usage of AI and machine learning technologies. Every update to the algorithm potentially necessitates the need for you as an SEO to modify your strategy to overcome the latest changes. However, most SEOs are complacent and don't keep up and, as a result, fall behind, the by-product of which is to negataively impact their clients' sites. Black And White Boy are different as we continuously test our hypotheses on our test sites to ensure we are still relevant and what worked yesterday still works tomorrow.

Unleash The Power Of SEO

We’re excited to help transform your business and to exceed what you think is possible - it's the internet after all.
Are you tired of getting hosed by mediocre marketing that delivers crummy results? Then it's time to try SEO! It's the secret behind many successful brands and is the best marketing channel for ROI, hands down. When you invest in SEO, you get more online presence, growth, and inbound leads - all from people searching for your product or service using free organic traffic.

In other words, you get more bang for your buck with SEO. And when you work with someone who can deliver growth that looks good on your P&L, not just on marketing reports, you know you're in good hands. So don't be a chump, click the button below and book a discovery call. It's the smart thing to do.
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Black And White Boy SEO
Are you a small to medium-sized business looking for ways to grow online but have struggled to get traction? We can help! Our proven SEO and Digital marketing methods will position you as the go-to brand in your market and transform your website into the ultimate bulletproof sales machine.
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