SEO can be the difference between your business’s success or failure; it could mean massive growth or a penalty that wipes your website from being found on Google.
It’s, therefore, critical for your business to avoid the pitfalls of wasted budgets, missed opportunities, and disappointing results, which are the results of overhyped expectations sold to you by others.
As a leading Newcastle SEO company based in the region, we follow best practices and proven methods that have been shown to work for our clients consistently over the long term, not just “flash in the pan” short-term results.
There’s a saying that goes something like this,
“When’s the best time to plant a tree? 100 years ago. When’s the second best time to plant a tree? Now!”
So, don’t think that not investing in SEO all those years ago means that the benefits are long gone, brands are discovering SEO every day and applying it to grow their profits and revenues.
And while it’s true that the brands who invested back in the day may be ahead of you now, that doesn’t mean they’re out of site and can’t be caught and surpassed.
With Black And White Boy SEO, clients reap the benefits of growing their brand daily using our evergreen SEO services and have been responsible for:
Working closely with you means that together,
The goal is to have a sustainable growth trajectory that results in being found for more relevant search terms, ranking higher, and increasing traffic, leads, and sales.
If you are genuine about your brand growth, then it’s essential that you do it online and for that to happen you need help from a leading Newcastle SEO marketing agency that is professional, reliable and can drive meaningful growth and add value to your business.
If you’ve found this page by Googling the words SEO Newcastle or something similar; then you’ll be familiar with how search engine optimisation works. Using best practices and applying SEO correctly can help transform your business by improving the visibility of your website with higher rankings on search engines.
It’s a simple concept; the higher the ranking and the more phrases you’re found for, the more likely people can start engaging with your brand online and starting a conversation which will lead to a value exchange and a commercial relationship.
On a basic level, optimising a website for search engines comes down to two things: content and backlinks from other websites otherwise known as “on-page optimisation” and “off-page optimisation”.
But there is another factor that has become increasingly important for ranking, technical SEO; when added to the above, they form the trinity of SEO:
Technical SEO is the process of enhancing a website’s performance by understanding and implementing the technical aspects of a site.
Search engines typically reward those sites that provide the best user experience for the visitor. But there is another dimension, making it easier for search engine bots to “crawl” and “index” your site.
A large part of technical SEO is hidden from view and buried within the code of a website, getting your technical game in order as part of your broader SEO strategy can often be rewarded through higher rankings for more search terms, assuming all other things are equal.
Specific things which fall under the technical SEO umbrella are:
On-page and off-page optimisations are still of paramount importance. Still, a technically sound website ensures the user gets the best experience possible, giving it an added advantage. So when searching for a related query, your highly optimised site will have a greater chance of appearing for relevant terms above other sites that are not as optimised as yours.
Whether you’ve carried out the work out yourself or hired a so-called SEO specialist to do the job, many have tried SEO and not received the results they wanted.
SEO is everchanging and many people struggle to keep on top of it because it is complex and has lots of moving parts. It can be challenging to keep up with how Google and other search engines behave in the dynamic nature of the technology, how fast it changes, understand A.I. and machine learning and what impact that has on search and semantic SEO.
It’s important, therefore, to find a quality SEO partner with a history of delivering excellent results and who can use SEO as an effective marketing tool to achieve predictable results which align with the goals for your business.
If you have not experienced the best results from SEO, or you don’t know where to start, the best advice I can give is to talk to someone with the experience and the know-how to help you out.
You book a free call to have a chat first, just so we can understand the challenges you have and what you want to achieve with your SEO. Then, if you want to know more, we can carry out an audit to identify what, if anything, has gone wrong, what are the quick wins and how to proceed and to develop an action plan to take to get the best value for you. Then we can develop a broader digital strategy focused on how best to go forward based on your objectives and what we need to do to improve how Google sees your site.
Google’s stated mission is to “organise the world’s information and make it universally accessible and useful”. So at its most basic level, Google wants the user to have the best possible experience and be able to quickly and easily find the answers to their questions and the content that provides solutions to their problems. It’s down to you, as an industry expert, to provide that content better than your online competition.
Therefore, our approach is to work closely with you and your team to create a tailored digital marketing campaign that works for your business and will resonate with your audience and search engines alike.
We pride ourselves on our team’s knowledge and expertise within the industry and on understanding the commercial outcomes you as a business owner also need.
The Google algorithm is always evolving and updating. As SEO Newcastle experts we must keep adapting our strategies to keep up with the changes. The problem is that Google rarely informs us of updates. That is why we test rigorously to ensure that we are doing everything possible for your website’s rankings to improve and that the signals that we give the search engines are still the ones they value most.
You might be thinking, why should I worry about this? It’s only our website, and we don’t get much business through it. The answer is quite simple; There has been a fundamental shift in how society uses the internet. The pandemic has changed our relationship with it and made it even more essential than before 2020. As a result, more people are doing more things online, such as online shopping, searching for new suppliers, starting new businesses etc.
Studies show that over 90% of purchasing decisions now start with a web search, mostly on Google, so your business must adapt to the new way of working and take advantage of this fundamental change in society. If you don’t, you know your competitors will.
The search engines are also trying to improve their quality, including preventing people from trying to game their system and finding loopholes and getting an unfair advantage.
Naturally, they want to stamp out those low-quality websites from appearing at the top of search results and the bad user experience. Google continues to allocate many resources to keep a lid on these shady practices by adapting its algorithm to filter out those nefarious practices, so these sites don’t get the rankings they once did.
Sometimes inexperienced marketers innocently fall victim to this and become part of the collateral damage that affects bonafide sites, perhaps like yours, trying to do things the right way and doing their best for their business. All too often, they find themselves in the crossfire.
It can be a stressful situation, not only for the business but also for the person working on the site. The most important thing is not to react to what has happened and recognise it for what is.
The option here is to sit on your hands, understand the problem, and ride it out until the next update.
As a business owner, you need to make the right choice for marketing your business online to get the best return on investment possible and have an experienced hand on the digital marketing tiller…
It’s a question of risk.
Would you want to leave your SEO in the hands of someone who doesn’t change with the times, who doesn’t test regularly and who doesn’t network with some of the best SEOs on the planet; or instead, would you be more comfortable leaving it under the management of someone that does all of those things and has a track record of delivering outstanding marketing results?
Being an SEO specialist is a full-time job. We know how to keep up with what is and isn’t allowed and work around the ever-changing algorithmic landscape, including experimenting and testing on our network to ensure that at Black And White Boy SEO, we are at the forefront of what works and not put our clients at risk of applying bad or out of date SEO techniques.
Black And White Boy SEO is a Newcastle digital marketing consultant. My expertise lies in search engine optimisation (SEO). I understand the Google algorithm, and we know that it changes daily. So on that basis, I am constantly asking how to get the best results for clients and testing to see if what worked yesterday still works today?
So, unlike other agencies or consultants who take risks with client sites and make assumptions about what works and what doesn’t, I study the algorithm through a testing regime to prove a hypothesis and test it before employing it on live client sites.
If you are not ranking as high as you would like, my process is to conduct an SEO audit of your site. The data will show any issues and why you might be ranking below your competitors. I then develop a personalised strategy to ensure that you move past them and for more query searches.
The Google algorithm is not perfect, and neither are any other search engine algorithms. After all, it’s a machine making lots of calculations.
However, an established website that has gained plenty of authority and trust organically can still be hit with a penalty if one minor thing is done incorrectly. Therefore, it is important to walk the tightrope of what is acceptable to Google but what will get you better results while providing the value you need in your content to position you as the expert.
At Black And White Boy SEO, I am a search engine optimisation (SEO) Expert. I understand the Google algorithm and know how to uncover
it’s ranking secrets.
I also make a personal pledge to go beyond the traditional steps of other seo companies by carrying out our independent seo testing so we are fully up to date with the changes Google makes to its search engine algorithm. It directly benefits my SEO clients as we have tested our strategy’s processes and effectiveness in the background before taking them “live” on your sites.
It can be a complicated task to create and implement a successful SEO strategy, but you don’t have to do it alone.
I offer excellent SEO Newcastle services to businesses in Newcastle upon Tyne and the surrounding areas.
I am ready and waiting to help you fix your online woes so that you get your website on the front page of Google, if not the top, for important industry terms.
Get in touch to learn more about what I can do for you and your website.
I am ready and waiting to help.
I have a track record of ranking high in Google and ranking in search engines so more potential customers can find you for a broader range of keywords and search queries.
If you’re interested in learning more about what I can do for your website, get in touch today. I am standing by to help.