In the early stages of Covid lockdowns in the UK during 2020, we felt as a business we should help other businesses who were struggling. One such business local to us was an awarding winning bakery and bistro who relied solely on the brick and mortar store being open for people to access their products.
When restrictions hit, they had no way of serving their customers online as the website prior to this was a free Squarespace site which was not practically functional.
The owner didn’t have the time or the knowledge to implement an ecommerce solution of his own and resorted to do a PDF menu download on social media for his customers to use, but which was cumbersome and restrictive.
We approached the business to ask if they had thought an online store would be of benefit and if they would be interested in us building a store for them.
As it was during lockdown restrictions, we had to make some compromises as far as things like product images for the store. We had to rely on the owner to do their own food photography by using their mobile phone, which wasn’t ideal, but we had to make it work, as the priority was to get the site live and to generate online sales.
We also wanted to see how we could benefit from the popularity of the brand locally and use the opportunity to build an email list so the owner could use to communicate with customers without having to buy ads or rely wholly on social media.
Because of the structure we applied in the site build, the result is of a website achieving a reasonable amount of traffic for a local business website and is being found on the search engines for some grand keywords and which are very targeted towards the products they sell.