Nobody wants to read meaningless passages of keywords, especially since they are not even rewarded by Google anymore. So here are 10 SEO writing tips to help you with your site.
The focus should be to avoid the classic SEO criteria of chasing keywords and instead, you should direct the content towards writing for people and their needs.
This is not only rewarded by Google’s algorithm, but it also ensures that your hard work will not go unappreciated by those who read it. Its been shown time and time again that users who read well written content, read more, and have a greater likelihood to convert into raving fans.
Those SEO articles often associated with poor quality, constant repetition and spun sentences that making no sense don’t have a great reputation.
No wonder, far too many (allegedly) SEO content still read like an incoherent hodgepodge of keywords without adding any value.
The problem: As the name suggests, some content writers are still creating content for machines instead of people, which is so 2012.🤣
But who benefits from high click rates when readers leave the page immediately due to the user experience being so low?
In addition, Google has long since stopped basing its rating solely on keyword density, taking other metrics, such as CTR and linger time, into account.
That’s why we’ve put together some tips that will help you write strong SEO peices that not only rank well, but also lead to high conversion outcomes.
Google has rewarded helpful content for a long time now, the Google algorithm has not only taken keywords into account, in fact it id estimated to only make up around 15 percent of the ranking. Instead, Google now places much more emphasis on really helpful content, which is expressed in two basic principles:
😎EAT (Expertise, Authoritativeness, Trustworthiness)
This means above all technical competence, credibility and reliability. Google prefers sites that provide added value for their readers through a high level of expertise and knowledge.
YMYL (“Your Money or Your Life”)
This acronym means that Google has high standards for content that could directly affect the health, finances or general quality of life of its users.
Here, poor quality is severely punished and instead, relevance and responsibility need to shown instead.
This shows that high-quality, helpful content actually helps with ranking webpages itself: authority and popularity of a site make up around 26 percent of the ranking.
But high quality content also fulfills another function. It not only guarantees visibility and thus entices users to read, but ultimately nurtures them to covert into valuable leads.
The following ten tips will tell you what makes content of this kind stand out.
Follow these 10 SEO Writing Tips For Higher Conversions
- Headline and introduction:
The headline is the first connection between reader and text and thus decides whether it will be clicked at all. It must therefore arouse curiosity, convey an initial idea of the article and its structure, and express ease of readability and added value.
“XX Reasons why. or “How to” headlines are particularly successful because they directly address the benefit to the reader.
However, not only is the headline important, but also the introduction is to, this ensures that readers do not jump off after a few sentences. It should emphasise the added value in more detail, get to the point precisely without filler words if possible, and be formulated clearly and concisely.
- useful, precisely tailored content:
This is the core feature of content that drives conversions: It must be informative and at the same time answer the questions of the respective readers. After a user has read such a passage, she should be convinced of the company’s or users expertise.
To do this, the copywriter must understand the precise needs of the readers. They need to make the core benefits clear right from the start and ultimately solve the readers problem.
- meaningful text structure:
Not only formally, but also in terms of content, every article should be clearly structured.
This includes first introducing the topic in general terms and then listing individual points that are coherent and put into context. In the end, a logical conclusion must be deduced, which becomes obvious after reading a stringent argumentative text.
In order to make and to clarify connexions in this way, connectors or connectives are essential, especially conjunctions (if, although, so that etc.). Particularly important connections should be emphasized explicitly in separate sentences.
- consider the level of information of the users:
In order for an article to be of maximum help to the reader, it must be taken into account at what point in the buying process they are at. Do they first have to be informed about the problem itself or have they already obtained a lot of information and are looking for a very concrete solution?
If this question is not considered, there is a risk that readers will either get bored or become overwhelmed – in either case, they will probably neither read the text to the end nor convert through it.
So in order to serve potential leads with different levels of information, different content is required for the different phases.
- No Continuous “Wall of Text”:
Long, uniform text blocks discourage, overwhelm and do not make you want to read. Instead, the shortest possible, self-contained sections with subheadings should be chosen, interrupted and loosened up by illustrations, enumerations, tables, etc.
- Call to action:
The aim of a text is always to make readers take action and turn to the solution offered by the company in question. This should not only be made clear in the Call-to-Action (CTA), but rather by means of the general language of the text. This requires active language with clear imperatives. In addition, the present tense should be chosen as a tempus, as this allows topicality and urgency to be expressed.
7 Direct Address:
This aspect is closely related to point six. After all, imperatives in particular only work in the second person. But the direct approach also serves a purpose of its own: users do not want to obtain general information, but are looking for a solution to their personal problems. Accordingly, the wording should make it clear that the text helps them very specifically.
In addition, the “you” or “them” creates proximity and immediacy.
- Precise, strong formulations:
Precise language is used to convey information in a few clear words. This works above all by using the appropriate adjectives: instead of “unhelpful”, “useless” can be used; instead of “very pretty”, “beautiful” can be used.
Such an expression stands for energy, clarity and a certain authority of the copywriter: If you know what you are talking about, you don’t have to hide behind vague formulations. At the same time, precise language helps to prevent the text from becoming unnecessarily long.
- Formulating appealing calls-to-action:
CTA is the decisive sentence that finally decides on every conversion. Accordingly, it must express the call to action in a direct and clear manner, be formulated in a convincing and appealing manner and, if necessary, also convey a certain inspiration.
- Finding a round conclusion:
The final sentences of a text remain particularly in the mind and are the final thing users read before deciding whether to click on a CTA. Therefore, you should always round off your content with a strong message. For example, a metaphor or a generally pictorial language can be used here to illustrate the core message once again. You can also end with a look into the future or a question that makes the reader think. Making SEO human again.
Hopefully you have picked up a few things you can apply in your own content which will help your content get better conversions and in so doing grow sales and engagement.