Elizabeth M is a skin care clinic based in Edinburgh who asked us to develop a new website. The previous site they had was tired, didn’t reflect the brand acurately and wasn’t getting any leads for the business.
Though we discussed the scope of the website and what should be included, we also made it clear that on going SEO should be an integral part of the site development post launch to generate the desired amount of leads, but nevertheless, the foundational SEO structure we build into the site upon creation should set it up for success.
We also suggested that based upon the nature of the business, there was scope to generate leads through a email nuturing campaign. This would be designed as a automated sequence of emails to be sent to the subscriber after they had opted in which is designed to provide tips and tricks about how to look after your skin between appointment. This would postion the client as the expert and authority with her subscribers and offer an opportunity to control the narritive and ensure her message was delivered.
