Is Social Media That Important To My Business?
Social Media Marketing, wow, where do you even begin? The best place I suppose is to mention that over the past year social signals have become one of the key ranking factors with the search engines. It is a trend that is not going to go away. Of course platforms like Facebook and Twitter are the ones most people gravitate to. But Youtube, which is owned by Google is now the second most popular search engine on the planet, but it too can be classed as social channel. But beyond that, there are so many more to keep on top of. It is so difficult to know how you are supposed to navigate around them. Furthermore, which to post to, when to post and what exactly do you say in your post?
What is clear for any enterprise, large or small, is that sending out social signals is important – No… ESSENTIAL if they want to 1. Rank, 2. Build your brand. But you cannot be selective about it. You can’t just post only to the aforementioned sites and hope that does the trick. You also have to engage with folks on other popular platforms such as Pinterest, Snapchat, Instagram to name but a few. What is important is that if you want to stand out from the crowd, your message has to spread further than just on the most popular social channels. To keep ahead of your competition, to build your branding and to be successful, you also have to be “Omnipresent”. After all, you don’t know what’s going to be the next twitter. Just in the same way you don’t know what’s going to be the next Myspace or Friends Reunited… remember them?
I’m Only A Small Business, I can Ignore it, Right?
At this point you may be thinking this is all irrelevant to me. I’m just a small local business, why do I need a social presence? Well, for starters, your customers and prospects are on these social networks and you need to engage with them, otherwise someone else will. But to explain a little more deeply I would like to cite a book called “The Tipping Point” for a second. In it, the author Malcolm Gladwell uses all sorts of examples to demonstrate how thoughts, ideas and trends take on a life of their own, from small embryonic concepts and spread like viruses. All the examples used in the book are example of this. Take the popularity of Hush Puppy shoes during the 1990’s. Or , to the huge drop in crimes committed in New York City after 1990. They were all triggered by small, at the time insignificant actions. These sparked Chain reactions and moved people to take extraordinary steps, hence the term “going viral”. The book explains… “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts”. Economists call this the “80/20 Principle, which is the idea that in any situation roughly 80 percent of the ‘work’ will be done by 20 percent of the participants”. My point being, it only takes one tweet, post, photo or video to be posted, to the right type of people, which could then go on and “move the needle” for your business.
The Secret To Being Social Media Marketing Experts
Much in the same way as we would carry out email and content marketing strategy we first talk to the client to agree the broad strokes of your message. We also recommend integrating email and content package into one holistic branding exercise. Social marketing campaigns are about getting your central message and personality out to your core audience. Our team do this through discussing regularly with our client about the “message”, and what it is you what to transmit. What is different in social marketing however, is that if done manually, it is an ongoing process which needs to be undertaken most days. In contrast to say every other week in the case of email marketing. It also can take up a lot of resources. Black And White Boy however have a team who are experienced at setting all the channels up necessary to make an effective branding footprint for your business.
We publish your content through syndicating it on autopilot to hundreds of social platforms creating significant reach for your message. As the customer, you can benefit from having further reach than your competitors. It markets your business outside of the normal boundaries of a web site. it also tells the search engines that you have a following and that people are talking about you.
We have found with our clients a whole raft of benefits result from this social approach. Typically customers see greater audience engagement, more traffic to their website and a boost in new client acquisition.